Explaining Particle Physics to Lay Audiences WG
Since several years this WG discussed the methods for effectively communicating LHC physics after the discovery of the Higgs boson. The conversations included:
- Ways to explain the Higgs mechanism
- The importance of precision in particle physics
- What if there is only the Higgs but no big discoveries in the near future
The working group also worked on the outreach recommendation to be given to the European strategy group on behalf of IPPOG. The discussion for the strategy illustrated differing visions for the future and how to convince the public of the need for a new accelerator in 20 years time.
There have been long-lasting efforts to produce a tool for the science outreach community which would be of help when approaching not only students and the public, but also policy makers and funding agencies: A collection of explanations of particle physics concepts but also arguments why it is worth investing in fundamental research. This project with the working name "IPPOG Wisdom Collection" is ongoing.
Recently the WG has concentrated on creating a document to explain the physics case of future e+e- machines to lay audiences.